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Circulation Comparison
Magazine Circulation Comparison
Magazines that Cover the Home-Based Business Subject Category
MAGAZINES: |
Home Business | Entrepreneur | Small Business Opportunities (4) | Home Business Connection | Home Business Advertiser |
|
CIRCULATION:
|
|||||
| Newsstand/Magazine Rack Print Circulation (1) | 35,000+ (2) | 38,124 (3) | 250,000 (4) | NONE | NONE |
| Paid Subscriptions | 13,000 | 577,287 (5) | None Reported | NONE | NONE |
| Controlled Circulation | 2,000 | NONE | None Reported | 125,000 (6) | 25,000+ (6) |
| Digital Edition Circulation | YES | YES | NO | YES | YES |
| iPad/iPhone/Smart Phones versions | YES | YES | NO | NO | NO |
| Amazon KINDLE | YES | YES | NO | NO | NO |
| Barnes & Noble NOOK | YES | YES | NO | NO | NO |
| Website Listing of Advertisers | YES | YES | NO | NO | NO |
| Mobile Web Hand-Held Devices | YES | YES | NO | NO | NO |
| Facebook and Twitter Circulation | YES | YES | NO | NO | NO |
| Digital Publication of Advertisers (7) | YES | NO | NO | YES | YES |
| Online Directory Listing for Display Advertisers | YES | YES | YES | NO | NO |
| E-Classified Ads for Display Advertisers | YES | NO | NO | NO | NO |
| Airport Waiting Room Programs (Print Magazine) | YES | YES | NO | NO | NO |
(1) Newsstand/Magazine Rack Print Circulation: Home Business Magazine, Entrepreneur Magazine, and Small Business Opportunities Magazine are all distributed by the Curtis Circulation Company for newsstands/magazine rack sales. Note that print circulations for the “Business Magazines” category on newsstands/magazine racks has declined over 60 percent since its peak. .
(2) Home Business Magazine (HBM) figure is number of copies placed in circulation by the Curtis Circulation Co.
(3) Entrepreneur Magazine figure is average single copy sales (newsstand) based upon AUDITED circulation from the latest Audit Bureau of Circulation (ABC) report. Entrepreneur Magazine is the Number One selling business magazine on the Newsstand today (http://www.entrepreneur.com/mediakit/pdf/entmagazine-2012_2111.pdf). Small Business Opportunities Magazine, however, is reporting a circulation over six times Entrepreneur Magazine's newsstand/magazine rack paid circulation.
(4) Small Business Opportunities Magazine (SBO) reports this circulation on its web site as its Circulation “Rate Base” (www.sbomag.com/advertise/rate-cardspecs/#1). Within the magazine industry, the term "Rate Base" is generally understood to mean paid base (see definitions from the Association of Magazine Media). SBO circulation is NOT audited. Click here to read letter sent from publisher of HBM to SBO regarding its reported circulation.
(5) Entrepreneur Magazine figure is average paid subscription base from the latest Audit Bureau of Circulation (ABC) report.
(6) Figure from magazine's website. Home Business Advertiser ( homebusinessadvertiser.com ) and Home Business Connection (www.homebusinessconnection.com )
(7) Showcase of Businesses: Separate digital publication of Advertisers.
