Entrepreneur Helps Companies Increase Their Visibility
Doreen Clark has always been an entrepreneur; however, the understanding did not become a reality until November, 2011. This is when she took her well-structured ideas from paper to practice; forming her home-based business, Doreen Clark Public Relations.
|Doreen Clark took her well-structured ideas from paper to practice and founded Doreen Clark Public Relations.|
Previously, Doreen worked behind the scenes and in the front line of her field for over 10 years when she was laid off in early 2009 following the merger between Northwest and Delta Air Lines. This is a time she calls “no mercy” because much of America was also in her shoes — leaving two choices: stand out or blend in. The latter of the two was not an option.
In late 2010 Doreen was hired, but the relief was short-lived. She found out that life “on the inside” was different. Many companies had wage freezes and hiring freezes, and more was expected (for less). She believed that many employees were overworked, overqualified, underpaid, and greatly lacking in most companies’ favorite buzz phrase — “work-life-balance.” This inspired her to work on her own.
Doreen’s, company is still a work-in-progress but she believes her home-based business can compete effectively within her industry while rising above in cost-effectiveness because as she stated, “Clients come to me for results, not to pay for my office space. The times have changed, and businesses have to change their strategies with it and that is what I have done. I believe that the independent worker will become as necessary and as common-place as the little black dress.”
Doreen Clark Public Relations promotion is basic — people. “Sometimes you have to unplug and just remember that face-to-face can’t be deleted in some inbox. Talking to someone is a real ‘connection,’ and shaking someone’s hand is the first step in authentic ‘liking.’ This is your real network, and I think it has been forgotten in business.”
Doreen’s primary clients are companies looking to increase their visibility. If you ask her about what she likes best, she says, “Watching something grow that was only a shadow of itself. I never felt this sense of pride until I worked for myself and this is evident, through results and attitude, for my clients. They are well taken care of, and now there is real balance.” She believes that three years from now she will still be small, just how she likes it. Visit http://www.doreenclarkpr.com. HBM V19-4 Add: 8/29/12 HP: ?? Car: 9/5/12