Most Online Shoppers Believe Ecommerce Companies Should Look to Green Service Providers

Web hosting company 1&1 Internet Inc. (http://www.1and1.com), today released research conducted in association with Wired Magazine which identifies the latest “green expectation” from consumers — that virtual shops should now run more green operations. The results show that the requirement for all companies to go green is growing, as the traditional methods of using less energy are only a start in the eyes of most consumers today.

The “SMB Green Study[1]” found that a green-powered web site may be a deciding factor when selecting which retailer to purchase from. Over 60 percent of people admit to being swayed to purchase from an online shop if the web site identifies itself as using green energy. Some 78 percent of consumers say that the environmental practices of even a virtual shop are important to them, and most consumers believe that all businesses should be environmentally responsible. Over 70 percent of consumers surveyed believed that using a green service provider is an acceptable way to put forth a “green” image. HBM

Previously published in the August 2009 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
 

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