Business Start-Up

No More Melted Messes for this Home-Based Entrepreneur

    Submitted by editor on Tue, 09/11/2012 - 17:10
     

    Woman’s Icehuggy Invention Keeps Ice Treats Frozen, Not Your Fingers
    By Home Business Magazine

    Vickie Weber’s children and husband inspired her to invent the IceHuggy, a Flip-Fold-Fasten insulated sleeve that keeps frozen treats cold and hands warm. She noticed how paper towels were always being used to keep fingers from touching freeze pops and realized this was not the most convenient or cost-effective way to do it. She invented the IceHuggy so kids could easily grab their frozen treats and go without a melted mess or cleanup afterwards.

    Vicki Weber's home-based business consists of manufacturing the IceHuggy product, warehousing, filling orders, accounting, and working with PR/advertising.

        Prior to starting her IceHuggy home-based business, Vickie was a stay-at-home mom to her six children and worked a few part-time jobs to help make ends meet. Nowadays, Vicki’s home-based business consists of manufacturing the IceHuggy product, warehousing, filling orders, accounting, and working with PR/advertising. The business has been a work-in-progress and a huge learning process.    To promote her business, Vicki reaches out to Mommy Bloggers for both their honest reviews of IceHuggy and their abilities to reach a lot of readers. She also worked with local media and TV stations, and IceHuggy was even selected to be part of a pilot show that aired on the Food Network Channel during November 2011. Likewise, IceHuggy also competed for and received the Next Big Zing award for the Kids Category 2011 — an award that gained IceHuggy wonderful exposure. Vickie is also currently working on a PR/ advertising campaign with Hollywood Connections PR out of Hopkins, MN.

        Vickie’s primary customers are parents with younger children. She hopes to expand her market to medical patients who would benefit from using IceHuggy to hold onto their frozen treats while they are trying to stay hydrated.

        Vicki’s best business achievement was becoming a vendor for the Once Upon A Child franchise, which has over 222 stores throughout the U.S. and Canada. In her opinion, the primary advantage of working from home is that she is able to meet the schedules of her four children who are living at home and are very active in sports and school activities. In three years, Vickie hopes to add sales reps to get IceHuggy into more boutiques and retail stores. With more orders coming in, she needs to make some adjustments in regard to warehousing and filling orders. As sales grow, she also hopes to add more colors and design patterns to the IceHuggy line. Visit www.icehuggy.com. HBM V19-4 Add: 9/12 HP: Car: 9/12/12

     

     

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