Business Start-Up

Achieving the American Dream



    Former Math Teacher Builds a Direct Sales Company with 50,000 Independent Distributors

    By Home Business Magazine

    Mark Pentecost is the owner and founder of     It Works! Global.


    Every Friday, It Works! Global founder Mark B. Pentecost swaps his city-office setting for the tranquility of his cattle ranch in Myakka City, Fla. The 340-acre spread has no Internet or cellphone service — which means no text messages, emails, or other interruptions. It’s the ideal place to reflect, rejuvenate, and generate bold new ideas — ideas like the one that gave birth to his direct sales company in 2001.


    Back then, Pentecost was a high school math teacher and basketball coach in a Michigan town of around 5,000, yearning for a different kind of American dream: He wanted to get out of debt, have more grocery money, and spend more vacation time with his wife, Cindy, and their three kids. To make it happen, he would need to bring in an extra $500 a month. In the late 1990s, Pentecost started work with a direct sales company to bring in a little extra each month. He well exceeded his expectations and began seeking a product to launch his own direct sales company. He combined his ingenuity and direct sales expertise from his previous job to launch the company and its first product, an amazing body-toning wrap. From there, the dream exploded. The humble start-up has expanded into Australia, Canada, and parts of Europe. This year, the company expects to reach half a billion dollars in sales.


    Pentecost’s success as an entrepreneur is driven in part by his distinctive guiding principles. He encourages people to find their passions, be innovators, take growth step-by-step, and value relationships. He also advises taking care of the team, which he practices by handing out five-figure GOOD (Get Out Of Debt) bonuses to his top-selling independent distributors.


    Pentecost is also an ardent supporter of local community projects. For instance, It Works! Global collaborated with the Manatee County Sheriff to build a basketball court for the Police Athletic League. The company’s independent distributors are also big community supporters, adopting more than 800 children via the Food for the Hungry foundation.


    Currently, It Works! Global pays bonuses and commissions to more than 50,000 independent distributors worldwide. Pentecost aims to expand It Works! Global into 11 more countries over the next five years and to continue having a positive impact on its team members, the community, and the world at large. Visit HBM



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