What's in a Name? More than You Might Think!
By Christopher J. Bachler

"Why do big companies hire marketing consultants just to come up with the "right" business name? Because it really matters!

By Carol Desmond
What is a trademark? A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises.

Determine the Best Legal Business Structure for Your Business
By Kurt English, Esq.

As the owner of a sole proprietorship, you will have unlimited personal liability When you start a business, you should consider what type of structure you want.