Cynthia Kocialski loves start-up companies. “I love start-ups and all the wonderful gizmos and gadgets they make,” said Kocialski.
Kocialski is a veteran of three start-ups and the author of Startup from the Ground Up (www.cynthiakocialski.com).
“The problem is that most of these wonderful things never make it, because entrepreneurs are in love with the technology, and they lack an understanding of the technology business. It’s one thing to develop a new gadget or piece of software that does something cool, but entrepreneurs need to ask themselves if it actually solves a problem.”
“Cool doesn’t sell. Meeting the needs of consumers and businesses does. In the final equation, it is the business of technology that is the factor determining the ultimate success or failure of the product.”
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