Woman’s Affinity for Makeup Results in the Creation of a New Cosmetic Line
In 2004, Marci Star — a fresh out of college business major — moved to Los Angeles, California for a music career, but had an affinity for makeup. Broke, hungry, and touring with her band, she did makeup applications on the side for cash to survive. Marci began professional makeup applications on stars in the music industry. As the clients walked away with beautifully finished faces, they requested touch-up items to-go. Marci thought, "I could keep giving away these other brands, but what if I had my own to sell?"