10 Metrics Every Organization Should Measure Using Google Analytics
By DJ Muller
Your website is your farthest-reaching communication tool. This fact, coupled with the increasingly important role of technology, signifies that it is time to start paying close attention to the performance of this invaluable means of communication.
Google Analytics can provide you and your staff with the metrics and insights they need to make informed decisions about the design and content of their websites. Now that you know the tool to use, the question becomes what should you be measuring?