Here are just a few of the Home Business Magazine's August 2012 Letters to the Editor:
|There are common objectives that allow professionals to maintain a mindset for achieving all of their goals.|
Create a Mindset for Success
It’s 2a.m on a Saturday morning, and you have woken in a panic. It is at this quiet, undisturbed hour of the early morning that the question hits you: Am I where I want to be in life? Am I meeting my professional and personal goals?
How do you continue to achieve your life goals? What is needed to create a mindset for success? There are common objectives that allow professionals to maintain a mindset for achieving all of their goals. Some of Dr. Haffizulla’s tips include:
· Stay Positive
· Maintain Academic Discipline
· Be Humble
· Utilize Self-reflection and Re-evaluation
Farzanna Haffizulla, M.D
Speaker and expert in work/life balance
Author of Harmony of the Spheres
From the Editor: Such a mindset is required to start up and operate a home-based business or franchise. For more information on home-based franchise businesses, read the cover story in the June 2012 issue of Home Business Magazine.
Build a Foundation
Like the “good book” says, you can't build a following on a foundation of sand. Same applies to your brand's content strategy. You need clarity of purpose and a strong foundation to ensure success. The success of any content strategy is predicated having a clear understanding of what you want to achieve and who your target audience is from the start. Clearly define your intended core messages and craft your strategy to reflect the needs of your target audience, and have the resources in place to navigate the social web. Content marketing is most effective in a conversation with your followers, not as a monologue. Your messages must be adapted for the desired distribution channels and technologies that will be leveraged.
Custom Content Council
Abstain From Negative Conversations
Choose your conversations carefully whether on the phone or in the hallway. Listen actively. Redirect quickly when the conversation spirals downward into negativity without a suggestion of course correction. Attempt to reframe—“Yes, and yet…”—if the redirect is ineffective. Remove yourself with “I must go” if the redirect or reframe fails.
Words impact our perception of reality. Think about how you feel after hanging up or what you’re thinking as you walk away from conversations. Positive exchanges lift dark clouds and energize you. Negative words do the opposite. Deal with conversations quickly. Ask yourself, “Where is this going? Do I want to participate?” and choose accordingly.
V19-4 Add: 8/12 HP: 9/2/12