Give Network Marketing a Fair Shake

    By Richard Henderson, Publisher of Home Business Magazine

    Network Marketing is a Viable and Booming Business Sector 

    Economic stresses and strains since 2009 have greatly improved the quality of MLM as a business.

    Network Marketing - also known as Multi-Level Marketing (MLM).- has always been a major player in the home-based business industry. To understand network marketing, first look at what it simply is. Network marketing is simply a way to transact goods and products (and sometimes services) with the consumer market. At its soul is direct selling. Rather than putting goods and services into a store or other more traditional retail outlets, you instead build a network of people to move unique or special goods and products.

    So at is core, network marketing is a viable business concept. And the networks of people who operate within an MLM program are 99% home-based. Making network marketing attractive as a home business are its minimal investment, low overhead, and ability to be operated part-time around one’s “day job.” Those who work hard and build a strong network known as a “down-line,” can earn enormous amounts of money and can transition to full-time — the power of leverage!

    This is also the source of much of the controversy that can give some network marketing programs a bad reputation. If a specific MLM program focuses too much on recruiting people and the product is not viable, its credibility suffers. Another problem is when compensation plans skew payouts too much to top earners to the detriment of the entire down-line. As with any business, extreme rapid growth can also cause problems. However, since the recession of 2009, network marketing has seen a "shake out" of many of the less credible actors within the MLM industry. Economic stresses and strains since 2009 have greatly improved the quality of MLM as a business.

    As a unique type of business, there are certain things more important in network marketing than other businesses such as inter-personal marketing, warm marketing, and co-op advertising. Network marketing can also leverage start-up costs — something important in a tough economy. If you are looking for a business to start, “get real” in how you view network marketing. Give it a fair shake. HBM  V17-6  HP: 1/16/14

    Richard Henderson

    Publisher of Home Business Magazine.

    I will appreciate your feedback on our blog postings. I have been publishing Home Business Magazine sine 1995. Like most full time home-based entrepreneurs, I worked HBM part-time the first couple of years while I worked in a corporate cubicle. When it became profitable enought I transitioned to full-time.

    Richard Henderson, Publisher of Home Business Magazine.

    Like the home-based business sector that HBM covers, I come to the home-based world with a wide and varied background. I have a Bachelors Degree in Civil Engineering, a civil engineering license, and a Master's Degree in Business Administration. I am also a Captain in the U.S. Navy Reserves in the branch of Surface Warfare, and I previously also served in the Civil Engineers Corps.  My military service hasa taken me around most of the world, and I currently work in emergency preparedness for the State of Minnesota.

    One of the big advantages of being a home-based entrepreneur is improved quality of family. My wife, five children and I live in a town south of the Minneapolis/St. Paul metro area. Operating a home business allowed us to choose this place to live. It has also  allowed me to maximize the time I spend with my kids as they have grown up.  Even just seeing them off to school in the morning makes running a home business worthwhile.

    Richard Henderson serves part-time in the Navy Reserves, rank of Captain in Surface Warfare.

    My biggest area of interest in publishing is with digital media and internet media.  With knowlege learned the hard way by trial and error, I am probably one of the most knowledgeable persons in the industyr on such digital circulation areas as the iPad, iPhone, Nook Kindle, digital editions and in Internet marketing. It is where the publishing world is going, and I am trying to stay out ahead of it. Every business owner has their daily battle for survival, and this one is mine.

    If you have something you would like me to talk about, please email me at  [publisher] at [homebusinessmag] dot [com] or post a comment to my blog. Thank you for reading, Richard

    © Copyright 2012 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
    Infoswell Media