Don’t Overlook These Important Elements of Marketing in the “Social Media” Age
By Richard Henderson, Publisher
New entrepreneurs, in particular, might well have a viable product or service with strong market demand. Many then make the mistake of thinking they can just “hang out a shingle” and the customers will beat a path to their door — the classic “Pull” marketing error.
Unfortunately, unless you discover the next “Harry Potter” series, you will need to “push” customers to your business.