Blogs

    4 New & Novel Approaches to Guerilla Marketing

    Entrepreneur Emphasizes the Art of Advertising

    By Patrick Walsh

    Today, innovation in guerilla techniques is essential. From flash mobs to viral marketing campaigns, successful advertising requires new twists and surprising uses of old tools and strategies.

    Advertising entrepreneur Patrick Walsh shares some of the latest cutting-edge ideas, which – just like the “Mad Men” campaigns of old – are as much art as advertising.

     

    Marketing

     

    Forget "Likes" – How to Market Effectively Using Today’s Facebook

    3 Ways to Benefit from Paid Ads & Boosted Post

    By Jonathan Sellers

    It seems nothing changes faster than the big social media platforms -- Facebook, Twitter, Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules! But the tweaks bringing the most squeals of protest are those being made by Facebook. Basically, it has taken away users’ ability to reach – for free – all or even most of the people they’ve worked so hard to attract to their pages.

    However, Facebook’s inexpensive ads and “boosted posts” offer some great benefits for businesses. Here are three we should be taking advantage of.

    Social Media

    Have Professional ADD? Learn How to Avoid Fatal Distractions

    By Dan C. Steenerson

    Throughout the nation, there is a silent career killer lurking in professionals’ offices. This killer sucks the life out of goals and aspirations, rendering its victims ineffective. It’s a silent killer, because like cancer, many people who have the condition don’t even realize it exists.

    Self-Improvement

     

    4 Tips for Starting Your Own Home-Based Business

    Stay-at-Home Mom & Entrepreneur Shares How-to’s

    By Renae Christine

    Dreaming of launching a business from your home? You’ll join an ever-growing number of entrepreneurs, according to a broad new report based on 6,000 surveys.

    Renae Christine, a serial entrepreneur who has created dozens of successful home-based businesses, says she learned a lot from early colossal failures and from her successes, too.

    If you’re thinking about starting a home-based business, she shares some tips for laying the groundwork.

    Business Start-up

    Tempted to Buy Social Media Followers? Why Less is More

    By Marsha Friedman

    Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, so a large audience conveys clout and credibility. But paying for those followers can have the opposite effect. 

    Our in-house team of social media strategists at EMSI Public Relations shared their thoughts on how to filter through and get rid of fake accounts for the largest platforms – Twitter and Facebook.

    Social Media

    5 Ways to Boost SEO Using Social Media

    By Ben Stewart

    As Co-Founder and Chief Technology Officer of e-commerce marketing platform Social Rebate, Ben Stewart constructed successful social media marketing campaigns for over 300 online retailers in 2013 alone.  Drawing from his extensive background in social media marketing and SEO tactics, here are Ben Stewart’s “5 Ways to Boost SEO Using Social Media.”

    Social Media

    Why Some Entrepreneurs Fail (While Others Wildly Succeed)

    By Dan C. Steenerson

    The difference between entrepreneurs who fail and entrepreneurs who wildly succeed can be summed up by their appetite for one, four-syllable adjective: UNCOMFORTABLE.

    Let me tell you a story to illustrate this point. 

    Working Smarter

    Female Entrepreneurs Reveal the Secret to their Success

    By David L. Brown, Chairman, CEO and President of Web.com

    Fast-paced lifestyle, never-ending to-do lists and mountains of paperwork – sound familiar? Let’s face it, women are known for being excellent at multi-tasking, perhaps even better than men. 

    Web.com, an Internet marketing solutions company that caters to small businesses, teamed up with the National Association of Women Business Owners to identify the keys to starting a successful small business. 

    Internet Marketing

    Client Relationship RX: 7 Tough Clients and How to Win Them Over

    They’re not always smooth sailing, but most client relationships can be salvaged and improved. Here, I identify some of the toughest types of clients—and explain what you can do to cope with them.

    By Andrew Sobel

    You’re a master at the work you do. Unfortunately, you’ve got a client who’s so hard to deal with you can’t get to a place where you can prove your value. Sound familiar? It should. From time to time, we’ve all struggled with a client who seems indifferent, constantly questions our judgment, or calls our cell phone demanding attention on a Saturday night. 

    Here, I describe seven types of tough clients you need to be aware of and the strategies for dealing with them.

    Management

    What can Business Leaders Learn from Baseball?

    Marketer/MLB Lover Shares 5 Tips for Entrepreneurs from America’s Pastime

    By Alex Hinojosa, Expert for HBM

    Excitement in the first few weeks of a new baseball season is high because fans of every team believe this could be their year to win the World Series. But interest fades with a schedule of 162 games. 

    In the business world, you may be immersed 365 days a year with prospects, meeting payroll and delivering for your customers. Every day can become a “dog day”. You can’t let the grind affect your game. Apply these concepts from the baseball diamond to keep your long-term vision pumped.

    Working Smarter

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