About Home Business Magazine

“Home Business Magazine and HBM ONLINE, established in 1994 and 1996 respectively, have been the long-established industry leaders. They offer you the best mediums to reach the home-based business market.”

Home Business Magazine and HBM ONLINE, established in 1994 and 1996 respectively, have been the long-established industry leaders. They offer you the best mediums to reach the home-based business market. Home Business Magazine and HBM ONLINE, have been the industry leaders since 1994. They offer you the best mediums to reach the home-based business market. Home Business Magazine is your "one-stop-shop" for Print, Digital and Internet/Online Advertising. The home-based business market is a booming economic sector that has proven difficult to reach for advertisers. HOME BUSINESS® Magazine (HBM), in both Print and an identical Digital Editions (www.homebusinessmag.com/digital-archives-and-editions), the HBM Online website, the online EXPO (www.expo.homebusinessmag.com), community website (http://www.facebook.com/pages/Home-Business-Magazine/92040536001), social media site such as Twitter (http://www.twitter.com/homebusinessmag), E-Newsletter, and Mobile Device website - provide comprehensive advertising solutions. HBM offers the largest newsstand, paid-subscription print magazine; and the largest web portals to specifically target the $1 trillion home-based business sector.

HOME BUSINESS® Magazine has grown and evolved with this market. HBM offers advertisers the most viable means to reach home-based business and opportunity seekers, home workers and telecommuters. The print/digital version of HBM has advertising options to fit any need and budget, with a full range of Display Ad sizes classified ads and business listings. HBM Online, HBM EXPO, and HBM Mobile offer the widest range of Internet advertising and are the top content sites for the home business market.

HBM’s editorial content speaks to the entire home business market, to provide a solid foundation for all types of advertising. Editorial covers marketing and sales; different businesses; business start-up and growth; raising money and financial management; the home office, computers, office products and equipment; telecommuting; business management and operations; and more. HBM provides advertisers with the highest brand awareness built upon publishing since 1994, and a competitive medium for all types of advertising.

ONE-STOP-SHOP: Home Business Magazine covers all of your advertising needs, combining Print, Digital, Online, and Mobile-Device advertising in one advertising package.To learn more about the home business market, please visit www.homebusinessmag.com/home-business-market

For information on Print Magazine Advertising (includes Digital Edition) please visit www.homebusinessmag.com/print-magazine-advertising
For information on Online and Internet advertising with HBM ONLINE, please visit www.homebusinessmag.com/online-advertising

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Statistics on Home Business Magazine Readers*

Gender Breakdown:
Male                      55.2%
Female                  44.8%

Age:
Under 25                 8.7%
25 – 34                 27.2%
35 – 44                 27.2%
45 – 54                 25.3%
55 – 64                   8.7%
65 or Over              2.9%
Average:              40.3 years
Median:               39.7 years

Annual Household Income:
Less than $20,000     13.0%
$20,000 - $29,999     15.6%
$30,000 - $39,999     19.6%
$40,000 - $49,999      9.6%
$50,000 - $59,999      9.6%
$60,000 - $74,999     10.8%
$75,000 - $99,999     11.4%
$100,000 or more      10.4%
Average:   $57,300
Median:    $44,500

Education:
High School Graduate         13.7%
Some College                    52.9%
Graduated 4-year College   13.1%
Some Postgraduate             5.4%
Master’s Degree                10.7%
Doctorate                           1.2%
Some College or better      83.3%

Computers / Electronic Equipment Used
Desktop Computer                 85.2%
Cellular Phone                       56.8%
Scanner                               53.1%
Laptop/Notebook Computer    18.5%
Pager                                   18.5%
Handheld / PDA                       2.5%
Use One or More                   95.1%
Home Business Magazine Readers are Tech Savvy – 94.6% are Internet Users!
* Source:  Reader Survey, ResearchUSA, Inc.