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How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

How-To Guides

It’s Not How Much You Know, It’s How Much You Know About Your Niche
By Susan A. Friedmann, CSP

Your customers are changing. You might not notice this right away, but they are changing. They’re changing in a way that could make or break your business, depending on your reaction to the changes.

Publicity

The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do.

How-To Guides

Every New Business Needs a Print and Online Promotional Package
By Trynka Shineman

Direct mail marketing, email campaigns, and even traditional advertising are tried and true methods of getting a company’s name out to the buying public.

Direct Marketing

By John Jantsch
    

Every small business should create the following pieces of information and format them in a way that allows them to be printed inexpensively and updated often.

Internet Marketing

Eight Ways to Effectively Use YouTube to Market Your Business
By Michael Miller

Large businesses have long embraced video marketing in the form of traditional television advertising.

Internet Marketing

Using Cutting-Edge Technology to Bust Out From The Competition

Todd Wheeler, owner of Concierge Resource and Hospital Concierge of America (www.conciergeresource.com), believes that top-level service is hard to find but also essential to the well-being and productivity of today’s corporate America.

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