Use Social Media to Contribute to your Marketing Efforts
By Barry Thomsen
One of the fastest growing areas of electronic communication is social media. And what started as a fad has quickly turned into a new business tool to create value and also a venue for marketing. The key to successful social media marketing is to establish your self and your business as an expert in your industry or field. There is no control you can use with social media; you can only hope to influence the exchanges and messages between other members. Over time, you can build a level of authority with social media that will contribute to your marketing efforts for your start-up.
d make a salesperson turn pale. "Is this your best deal?” … “I've interviewed a couple of your competitors and they are willing to sell for less." … "Thanks, but we want to shop around before we make a decision." How many of us have recently heard, "Our business has been so good for the past five years we haven't felt a need to do any sales training, but things are different now and we need help!" In today's market of intense competition and constant margin pressure, this scenario continues to replay itself.
