CIRCULATION Home Business Magazine (print version)
HOME BUSINESS® Magazine (HBM) is a newsstand, magazine rack and paid subscription publication. HBM
Responsive Circulation that Spends *
• The average HBM reader invests $14,100 in their business and/or home office.
• Home-based businesses and home office workers spend more than $25 billion on products and services (Wall Street Journal).
• Nearly all of HBM’s readers (95.1%) use one or more types of the major types of computer/electronic equipment in their business operations.
• 74% maintain, operate and equip a home office.
• 72.5% of readers contact advertisers as a result of seeing advertisements in HBM!
* Reader Survey of HBM conducted by ResearchUSA, Inc.
is distributed to the newsstands and magazine racks by Curtis Circulation, the world’s largest circulation company. HBM invests heavily in newsstand promotional programs to increase single copy sales and brand awareness. HOME BUSINESS® Magazine also pays Retail Display Allowance (RDA) to increase distribution into thousands of retail outlets each issue. These single copy sales provide the highest quality of circulation available in the market.
Newsstand circulation is augmented by paid subscribers and promotional mailings. Subscriptions are managed and fulfilled by National Subscription Fulfillment Services Company (NSFS). Subscriptions are sold through a broad variety of direct sales, mail order, and agencies sources.
CIRCULATION YOU CAN TRUST: Circulation figures are verified with the highest degree of accuracy and confidence through industry-standard reports provided by Curtis Circulation, reports from the independent subscription fulfillment company (NSFS), and an ownership statement from the publisher.
Circulation - HBM Print Magazine*
Newsstands, magazine racks, bookstores and other retail outlets (i.e. chain stores)
72,000+
Paid subscriptions
27,000
Targeted mailing and promotions
3,000
Total (per issue)
100,000+
Total Readership (per issue)
250,000
* Circulation may vary slightly issue to issue.
CIRCULATION STAYING POWER: HBM has excellent demographics and “staying power” after sale, that keep advertisements in front of the target audience. Over two-thirds of readers save their copies of HOME BUSINESS® Magazine for reference after reading them.The publication also has an average of 2.0 readers after purchase.The magazine appeals to a broad audience, with male and female readers about equally split (55%/45%), a medium age of 40.3, 83.3% having attended some college, and nearly half (42.3%) have children living at home.
TO ORDER A DISPLAY AD ONLINE (Click Here) SAVE 25%off the Display Ad Rates by ordering your Display Ad through our secure online order form.
To Fax, Email, or Mail in Your DISPLAY AD (Click here) For a blank insertion order to fax, email, or mail in your display ad order, click the above link to open and download a PDF file. Fill out the information and return by fax (714-962-7722), email to , or mail to Home Business Magazine 20664 Jutland Place, Lakeville, MN 55044 by the space closing date.
For help ordering a display ad, contact Shannon Needham, Sales Manager (949)-218-8729
