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  • Digital Issue

    February 2010 Digital Edition of HBM is Here!

  • Biz Growth

    Use Six Sigma Principles to Grow Your Home Business!

  • Borrowing

    Learn the Rules of Business Borrowing!

     

  • Web Site Design

    Six Deadly Sins of Web Site Design!

How to Prove Your Credibility

Use Testimonials and Other Techniques to Improve Your Marketing Response
By Paul Groth

Why do you need to prove your credibility? Potential customers want to know who they’re dealing with. They want to know if you are a legitimate business. If you’re selling a service, proving your credibility is a must because potential customers want to know that you know what you’re doing and that the service they are about to purchase is worth their hard-earned cash.

Management
Health Care Insurance Options When You Leave Your Day Job

Insurance Options to Consider When You’re On Your Own for Health Care

By Steve Trattner, President & CMO of Cinergy Health

People need to insure their health at all times for different reasons. Experiencing a reduction in income is the most important time to protect oneself from spikes in expenses. American bankruptcies are climbing as a result of both unemployment and medical debt. When a person is out of work, he or she operates on a tighter budget. Being faced with a major medical expense without insurance and no income to cover the care is only part of the problem.

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Business Start-Up
Green Home Business Profitable Start-Ups

15 Easy-To-Start Green Businesses

By Priscilla Y. Huff

No matter what your current personal and/or business financial status, the fact is the United States’ and the world’s economy are in an ongoing upheaval with uncertain job markets and rises in fuel costs and living expenses.

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Home Office
The Dymo® Labelwriter 450 Printers

Can Outsmart Everyday Office Tasks

DYMO® launched a new line of DYMO LabelWriter 450 printers. Equipped with exclusive DYMO productivity software, DYMO LabelWriter 450 printers feature faster printing and optimized ease of use so businesses can save time and get more done.

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Lifestyles
Overcome Fear of Change

Conquer These 4 Barriers and Move Your Business and Life Forward

By John Baker

 

The business organism must grow to survive.

 

 

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Marketing
The New Networking

How the Concept of Networking is Changing for Home-Based Entrepreneurs
By Nora Caley

Networking used to mean attending chamber of commerce meetings or leads groups and trying to start conversations with strangers. They might or might not be interested in your business, and you would have to hear their sales pitches, too. Those events still exist, and some business owners do find those get-togethers to be useful and even enjoyable. But today, much of the interacting has changed with social networking and other online services.

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